Silverburn secures The White Company for its Christmas wish list

Leading retail and leisure destination, Silverburn has announced that British lifestyle retailer, The White Company, will open its doors to Glasgow shoppers on 10 December 2022. 

Further strengthening the retail line-up, the announcement that The White Company will be joining other premium brands such as Flannels, Hugo Boss and Tommy Hilfiger, will be welcomed by festive customers seeking the perfect gift this Christmas. 

The new store will create 14 permanent jobs and six roles for over the Christmas period. Fans of the brand will also be pleased to know that the store will include fragrance, day, lounge and sleepwear, as well as The Little White Company and high-end décor collections.    

The introduction of The White Company is a key part of a longer-term plan to reinforce Silverburn's reputation as a premium retail and leisure destination in the west of Scotland. Investment company, Eurofund Group, purchased the centre earlier this year and have ambitious plans to enhance the centre, making it a more enjoyable place to shop and spend time. Earlier this year, TAG Heuer opened its doors, along with Heavenly Deserts and Döner Shack which have bolstered the food and beverage offer.

David Pierotti, General Manager of Silverburn, commented: “We are really excited to welcome The White Company and we know that customers will share our sentiment.  It has a fantastic reputation for heritage and quality and will perfectly complement our existing brands. It’s a great way to end 2022 and we are looking forward to making more announcements in 2023.”

Sarah King, Director of Property at The White Company, added: “The White Company have been seeking additional representation in the Glasgow market and were excited by Eurofund Group’s plans for Silverburn.  We are delighted to reach agreement on this new space for the brand and to be opening in time for Christmas.”